Roger Goodell has made the rounds among NFL season ticket holders, hooking up with them via telephone to hear their concerns. The league commissioner, to his credit, hasn't been afraid to put himself in the line of fire.
Whether he's being subjected to boos at the NFL Draft or allowing angry football fans to vent their frustrations over the lockout, the man is demonstrating some thick skin.
And even though there are signs the labor situation might be making positive progress, people have already gotten angry.
During a phone chat with Tennessee Titans season ticket holders, one supporter told Goodell the NFL was losing credibility.
Another suggested that fans were getting completely disillusioned with the NFL.
Before long we'll be hearing fans talking about boycotting the league when it gets back to the business of playing football, and others will say they're done with it -- they'll never watch another NFL game on TV again.
It all sounds good.
If the NFL played to empty stadiums and got bottom of the barrel Neilson ratings in 2011, the owners and players would certainly get the message.
But that's not going to happen.
This is the NFL, folks. This is the top level of American football.
As former Raiders star Howie Long said when he was inducted into the Pro Football Hall of Fame, "... baseball is America's pastime, but football is truly America's passion."
People are mad at owners and players, and they'll be mad at owners and players for a while. They might even show their displeasure by peppering their teams with catcalls once the gates open and everyone gets back to work.
Boycotts, however, will never materialize.
Sports are too much a part of our lives to banish them from our lives.
Remember the baseball strike of 1994, the one that began on Aug. 12 and wiped out the rest of the season, playoffs and World Series?
We were gonna show those money-grubbin' crybabies just what we thought of them when they came back by not watching them.
I can't remember how long the fans' solidarity lasted when the MLB opened the season on April 26, 1995, but I'm thinking it was around 20 minutes.
And history will repeat itself when the NFL kicks off in September -- or whenever.
There might be a few empty seats here and there, and a handful of folks might even turn any given Sunday into a play date instead of a date to watch the pros play.
Trust me, though, our outrage over billionaires fighting with millionaires won't last long at all.
As much as we love Major League Baseball, we love the National Football League more -- even though both of them mistreat us sometimes.