Companies tend to focus too much on their product or service, forgetting to listen to what customers are telling them. This often results in declining revenue and profit.
The goal of any business is to make money, but that objective is easier to reach when we listen to customers and know and understand their needs. The best way to do this is by listening to what they tell us. More often than not, in the course of a conversation, a customer will divulge information that is vital to our overall success.
Consider three areas related to customers: