Like dinosaurs of old, left-brain dominance is fading away. The left hemisphere of the brain is no longer making the final decisions about consumer spending and growing a business. We are shifting from a left-brain, information age to a right-brain, conceptual era where understanding and shaping trends and the big picture are vital.
Split-brain research is by now well-known. The left brain is rational, logical, verbal, intellectual and analytical, whereas the right brain is intuitive, holistic, integrative, nonverbal and creative. Both halves work together, but right-brain thinking has been shortchanged. Therefore, the majority of people and businesses are left-brain dominant.
Not long ago, a billboard in Silicon Valley read, “1,000,000 people can do your job. What makes you so special?” Right- brain thinking, that’s what. Left-brain skills are being utilized more economically through technology, outsourcing, off- shoring, and subcontracting. People and businesses need to adapt to a changing landscape.