As part of its push to emphasize the use of its full name among its members, The Church of Jesus Christ of Latter-day Saints announced name and domain changes for its official communication channels.
The church announced Tuesday morning that it will be adjusting URLs for websites, as well as names of social media channels, email addresses and names of mobile apps.
The announcement was sent in a letter to all members of the church and to each ward’s leadership.
As of Tuesday, the domain for the church’s main website will change from lds.org to ChurchofJesusChrist.org. The church’s news website MormonNewsroom.org will also officially change to Newsroom.ChurchofJesusChrist.org.
According to the church, Mormon.org, the website with a primary audience outside of the church’s membership, would redirect to ComeuntoChrist.org until work can be done to unify all websites under the ChurchofJesusChrist.org domain.
The church says it will consolidate many of its social media channels.
“A new Facebook group has been established to build community and better inform individuals about Church news and updates,” the church stated in its announcement. “This group is called ‘The Church of Jesus Christ of Latter-day Saints—Inspiration and News.’ This group is designed to be a place of community and connection for Latter-day Saints.”
The church’s Twitter display name will continue to be “The Church of Jesus Christ of Latter-day Saints,” with the username of @ChurchNewsroom. The church says that this account will be the primary source on social media for news and information from church officials.
The mobile app LDS Music, which is owned by the church, will also be renamed to Sacred Music. The Gospel Library app will retain its name.
According to the announcement, email addresses for all church employees, church leadership and volunteers will change from the @ldschurch.org domain to the @ChurchofJesusChrist.org domain.
The church’s president, Russell M. Nelson, announced in August that the church was going to begin emphasis on use of the church’s full name as opposed to nicknames like “LDS” or “Mormon.” At the time of that announcement, Nelson said greater emphasis should now be placed on the name the Lord revealed for “His Church.”