SOUTH OGDEN — Perhaps to illustrate that their new brand of senior living communities are far from boring and stuffy, One Eighty — the Seattle, WA.-based parent company for Treeo — recently applied for a Class C Beer License.
The item recently came up for approval by the South Ogden City Council, but council members chose to table their vote until the next session. Frankly, they still had questions.
“You can regulate a beer license in a convenience store, but how do you do it in a care facility?” said Mayor James Minster, adding that he’d never heard of a senior facility requesting a permit to have alcohol.
A Class C License would allow Treeo to sell beer on the premises in original containers — not for take-out, but for consumption with on-site meals, said City Manager Matt Dixon.
“They’ve gone through the process and staff has done their due diligence to research their request and make sure they meet the requirements and qualifications,” Dixon said, noting that the city’s police chief signed off on it Jan. 8.
South Ogden’s 143-unit Treeo senior living community, at 6086 S. Ridgeline Dr., is slated to open in June and currently has an information center at that location accepting reservations. It operates Mondays through Fridays from 10 a.m. to 7 p.m. and Saturdays from 10 a.m. to 5 p.m.
The national company opened its first Treeo site in Orem last April. Cameron Stark, connections manager for that facility, said it has no beer license and never sought to get one.
Brian Erickson, general manager for the new South Ogden Treeo, said their retirement living units cater to seniors age 55 and up, and will not function as assisted living or care centers.
“We’re looking for that active senior looking to simplify and get rid of the yard and cook less,” Erickson said. Continental breakfasts and dinners at the facility’s restaurant are included in the rent, but each unit is also outfitted with a full kitchen.
The South Ogden Treeo is also asking the state for a license to serve wine, Erickson added.
“Adults are going to live here, and they’re going to be able to make those choices. We want to be an enjoyable place” both for residents and their visitors, he said.
In 1976. One Eighty first launched Leisure Care to provide luxury amenities at affordable prices to retirees who enjoy healthy, active lifestyles. A company statement said that Treeo’s operations reflect that philosophy.
The One Eighty website, http://www.oneeightytwist.com/ indicates the company’s independent, innovative streak: “One day, Conventional Thinking tried to sneak in the front door. And it brought its usual band of sidekicks — Straight and Narrow, Same Old-Same Old and of course, Standard Issue. We sent ‘em packing. They haven’t been back since.”
One Eighty’s research showed that most people disliked the current array of senior living options. Instead they hoped to find 1) a good value, 2) a place that looks and feels hip, fresh and fun, 3) and to engage with their community and town.
More information about Treeo can be found online at www.betreeo.com.
Contact reporter Cathy McKitrick at 801-625-4214 or firstname.lastname@example.org. Follow her on Twitter at @catmck.