Financial Markets Wall Street Bull

The Charging Bull statue is shown in New York's financial district, Tuesday, Sept. 8, 2020. More sharp declines for big tech stocks are dragging Wall Street toward a third straight loss on Tuesday. (AP Photo/Mark Lennihan)

“I have a million dollars in the stock market because if I lose a million dollars, I don’t personally care.” — Suze Orman, quoted in the New York Times.

Many financial experts sell the path to success by using their all-knowing system. Suze Orman, Dave Ramsey, Jim Kramer and most of the players in the financial expertise game, who write books or have talk shows or podcasts, have made fortunes giving people advice. Orman’s quote sets the tone for many of these experts; she makes money giving them advice — money from those searching for help.

Let me break down the concept of investing to a very basic level. Animals can help us understand how the market dictates movement, up or down.

The financial world can seem much like a zoo. Over the years, many terms now used derived from animals you may find at the zoo. The reason is simple; the animal terms are easy for people to relate to. For example, a bear hibernates, so if the market is in decline or negativity about investing is in circulation, it might be time to “hibernate” or not invest. The bull represents aggression and growth; thus, a bull market signifies growth.

In years past, many financial terms have used animals as a synonym, such as a duck, which meant floating along without any direction and doing nothing except quacking. Or a fish that meant to take a chance and buy any stock that looked reasonable regardless of any specific goal. Over time, we have three animal terms as surviving topics.

Bear: The word normally associated with a bear market is pessimism — in other words, a feeling that the market will go down or may stay down. Investors fearing a down market are negative to investing, or like a bear; they go to sleep and do not invest. Many short-term investors often confuse a bear market with a correction, and a market correction is usually a shorter time period such as one to three months.

Bull: A bull market is just the opposite of a bear market. Bulls are aggressive and think the market will grow and increase. Just like a bull, the market is expected to be hard to control and is heading up. Bull markets are optimistic and confident; bulls thrust their horns up in the air signifying a belief in growth in the market.

Deer: Not often used by many investors but still meaningful. A deer market is a market doing nothing, simply staying neutral or flat. It can be a time of low activity with a specific definition much like the bull and bear market definitions: timidity. The market is not trending in any real direction, staying flat. As investors, most people will follow trends: up, down or neutral. It all depends on your view of what the market will do.

The best approach to investing might be to have your goals evaluated and your investments redirected to an allocation that makes sense over the long run. There is an old saying about investing in the stock market: “The bulls make money, the bears make money, but the pigs get slaughtered.”

Investing for specific goals is a solid approach, as you edge closer to your anticipated goal, many smart investors begin the move toward safety. Annuities can be a solid choice for you when it becomes your turn to run to safety.

For the most part, watching financial television shows or videocasts is a harmless habit. You may glean a few pieces of wisdom here and there or discover a viable retirement and income strategy. Consuming this type of media content can also help you keep money matters top of mind. Still, if you are within 10 years of retirement, you should consider finding an expert in the “spend-down” part of finances.

Remember the Golden Rule many professional advisors and experts do not want you to know. The reason they do not want you to know this secret is because if you did, you would no longer need their or anyone else’s advice.

Everyone at some time in their life runs to safety. Maybe it is time for you to rethink your retirement vehicles?

Lyle Boss is a member of Syndicated Columnists, a national organization committed to a fully transparent approach to money management. Contact him at 801-475-9400 or

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