CLEARFIELD — Shaun McBride didn’t think twice about building a snowboard ramp inside his house.
The process is thoroughly documented on McBride’s YouTube channel, where thousands of people know him as “Shonduras.”
“I’m just kind of a professional fun-haver,” he said in a phone interview Thursday. “I have fun and share it with people.”
On top of having almost 930,000 subscribers to his Shonduras YouTube channel, almost 62,000 Twitter followers and more than 600,000 followers on Snapchat, McBride was recently named to the Forbes 30 Under 30 list for marketing and advertising.
McBride said he takes a different approach to digital media and marketing.
“In digital media, if you tell them to buy a product, it’s annoying,” he said. “I guess anywhere it’s annoying, but if you sell the idea of the product or tell the brand’s story to raise awareness or show people how I use it to have fun, I actually enjoy it.”
Chris “Tall Chicken” Hicken knew McBride from when he attended high school in Ogden, but it wasn’t until about two years ago when they started creating online content together.
Now, Hicken works as McBride’s video editor and is an occasional on-camera personality.
“Sean is the epitome of the word hustle because he doesn’t really have a stop button,” Hicken said.
Parker “Pookie” Winchester met McBride because they both enjoyed skateboarding in junior high and high school. Now, the two work together building the Shonduras brand.
“It’s super fun to work here,” Winchester said. “You never know what you’re going to get into today, so you have to be easygoing and go with the flow.”
The 2017 30 Under 30 list includes 600 entrepreneurs and innovators divided into 20 categories. Others listed on Forbes.com who made the cut include celebrity Kylie Jenner, Pulitzer Prize-winning journalist Wesley Lowery, Olympic gymnast and gold medal winner Simone Biles and Whitney Wolfe, who helped create Tinder and Bumble.
McBride’s first YouTube videos were from his The Church of Jesus Christ of Latter-day Saints mission to Honduras (thus, his online persona’s name.) From there he continued to travel and his sisters suggested he use Snapchat to document his experiences.
In fact, McBride’s entire life is a video he made for his YouTube channel and website. In it, he talks about everything from being born with a hole in his heart and his difficulty handling his parents divorce to the birth of his daughter Adley a year and a half ago.
McBride did try a traditional career path as a mechanic but didn’t feel fulfilled. He went on to own a skate shop — his passion — and create a successful online jewelry line.
From there, his social media presence blossomed and McBride started partnering with big-name brands including Disney, Samsung, Red Bull, Doritos and Taco Bell. His website shows him grinning on the red carpet with actors Norman Reedus and Andrew Lincoln of AMC's "The Walking Dead" at the Season 6 premiere and goofing off with globally acclaimed electronic musician Steve Aoki.
“It’s also cool to show kids you can snowboard and have long hair and do back flips and stuff like that and still have a family and a job,” McBride said.
Sometimes, fans recognize “Shonduras” and his friends in public, but McBride said the best part is when parents tell him they appreciate his videos being highly entertaining but not low-brow. For example, McBride posts a “Best Day Ever” video every single day to show his audience they can make any day a great one.
The Jan. 5 Best Day Ever video showed McBride and his friends wheeling around on large hover boards and by noon the following day, it had almost 90,000 views.
“I’m able to still have a ton of fun and back it with a positive message,” he said.
While attending Weber State University, McBride met his wife-to-be Jenny and the two married in 2007. The two live in Clearfield and are in the process of building a house in Syracuse.
“He’s always doing something crazy so I just have to get used to it,” she said.
This year, McBride plans to do digital marketing consulting work and and several public speaking engagements, but he still wants to post a new video every day.
“I really enjoy it, it’s not an act,” he said. “I’ve been doing it forever but nobody noticed.”