As last week was brought to you by the color gray, today’s sponsor is the color black — as in Black Friday. Let the festival of greed begin. Arguably, if someone is willing to stand out in arctic temperatures in a line longer than four football fields at an unseemly time in the morning following a gluttonous holiday of thankfulness, all in the name of seeking out the perfect gift for someone else, who am I to call that misguided? After all, your sanity-sacrificing services are for the benefit of others, right? Certainly, people don’t partake of this annual malevolent mania to purchase superfluous discounted items for themselves. After all, isn’t a gift so much more meaningful if it was obtained during the throes of an assault? Of course it is. Tis the season.
The most common explanation of why this day is called Black Friday instead of the trendier Gray Friday, has to do with retail sales numbers. It is said that the profit from sales of this day alone can push a retailer from being in the red (losing money), to being in the black (making money) for the year.
For me, this presents quite a conundrum. On the one hand, I hate retail shopping. If it were up to me, I would still be alternating between my shrink-to-fit Levi 501s and my Jordache jeans from high school. On the other hand, I’m always up for a good fight. If I can feign interest in the last 84.5” VIZIO Smartcast television set just to get a reaction, I might be interested. It’s truly a dilemma.
Either way, what is most interesting to me about this festive tradition is that most of these “deals” can be had throughout the holiday season. I guarantee you that that Smartcast TV set was not the last one available. It was just the last one until they bring out the next shipment, usually less than 24 hours later. Trust me, retailers have a surplus of hot ticket items. There will be plenty of I-Phone Xs to go around.
What there is not plenty of, during this time of year, is houses for sale. Historically, the holidays just don’t seem to be the most convenient time for people to want to sell their homes. Short days, blustery weather, holiday parties and Christmas programs can put a damper on the desire to sell a home. Here’s a secret, however, and consider it an early Christmas present: the holidays are some of the best times to both buy and sell a home.
For the buyer, consider that anyone who has their home on the market at this time of year is serious about selling it. Since it is not the easiest and most convenient time to consistently have people seeing the home while simultaneously trying to prepare for Christmas, the sellers who do have their homes on the market need to sell. They aren’t just testing the market.
For the seller, you have less competition. There are not as many homes on the market during this time and so buyers who do need to find a home most likely would like to get settled before the holidays, or at least close before the beginning of a new year. Plus, your home is already staged and ready to go. Christmas décor and the smells and sounds of the holidays set an inviting stage to a future buyer.
Home shopping. Now that’s time that is invested, not just spent. With the help of a licensed Realtor, you could be home for the holidays.
Jen Kirchhoefer is an associate broker and Realtor. She can be reached at 801-645-2134 or email@example.com