Hard Rock Bet combines iGaming and sportsbook markets in one handy location for its customers, and its tagline of “Roll With Us” has been designed to invite players from all backgrounds and betting styles to take part, and one of the world’s biggest musical acts is also fronting the campaign.

The app currently provides customers in New Jersey with an integrated sportsbook-online casino betting experience, while other states like Ohio, Arizona, and Indiana will only have access to its Sportsbook due to state laws. Florida’s first year of online sports betting will also be accommodated by the gambling giant’s app.

However, the fragmented nature of the U.S. gambling industry has made it difficult for operators to offer a product to suit all locations. Online casinos are only legal in six states, meaning the majority will miss out on the app’s full capabilities until regulatory changes are made.

Restrictive regulations have seen offshore betting operations offer consumers a comprehensive product by working beyond regulators’ jurisdictions. Online betting expert Graziella Calleja of SportsCasting explains that offshore gambling sites offer U.S. customers a way to legally access prohibited markets.

By playing with casinos licensed elsewhere, U.S. consumers are able to enjoy a secure betting experience, a variety of betting markets, and enticing offers.

Competing with this kind of freedom is challenging for even the biggest betting operators like Hard Rock, and that is why they have put a lot of time and effort into their new campaign that is being fronted by none other than Post Malone.

Post Malone’s rise to the top has seen him experiment in lots of different music genres including R&B, hip-hop, pop, and trap. His latest album, “F-1 Trillion“, sees the Grammy-nominated mega-star enter the country music genre for the first time, with stars including Tim McGraw, Dolly Parton, Morgan Waller, Luke Combs, and Hank Williams Jr. all featuring.

He isn’t the first star to crossover into country music, with the most high-profile being Beyonce. The ‘Single Ladies’ singer released the Cowboy Carter album in March with the single ‘Texas Hold ‘Em’ gaining popularity around the world.

As Malone gets ready to embark on his new tour, this collaboration with Hard Rock is set to reach millions. Set to the iconic Ante Up track by M.O.P., the advert aims to create a welcoming atmosphere for players who may be intimidated by online sports betting and casino markets.

Hard Rock Digital worked with 72andSunny New York and Redline Media Group to create the attention-grabbing new campaign that is set to earn the betting operator a lot of attention.

The Hard Rock betting app already boasts an impressive 4.8 out of 5 on Google Play and 4.9 in the App Store. Its reputation is already good in the states where it operates, and it is hoping to improve its market share by reaching more consumers with this marketing campaign.

The multi-channel campaign will target new and existing customers via TV, radio, streaming platforms, social media, billboards, and more.

The decision to use one of the world’s biggest stars as he embraces one of America’s top genres could be a wise move, and as he gets ready to start his 27-date U.S. tour at the start of September, Hard Rock is set to get some decent mileage from the campaign.