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Harrah’s Cherokee Valley River Ups the Ante with a New Hotel Tower and Amenities

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Jul 21, 2024

Casino fans in North Carolina have a lot to celebrate as Harrah’s Cherokee Valley River Casino and Hotel expands its offerings in a multi-phase project. Estimated to be worth a whopping $275 million, The centerpiece of the expansion is a brand-new 12-story hotel tower which is expected to open by the end of 2024. This addition will add 296 new guest rooms to the resort, a feat that will significantly increase the resort’s capacity.

However, the expansion goes beyond just expanding its number of guests. The resort has been upgraded in phases with the first phase having just wrapped up in May 2024. It began with the addition of a much-requested amenity: a 10-table World Series of Poker room. This beautiful space caters to all poker lovers, offering a place to test their skills and enjoy the thrill of the game.

The expansion also includes a 25,000-square-foot casino floor for casino lovers and gamblers. Amid the massive popularity of online platforms that can provide the thrill of an instant casino online from the comfort of your own home, there’s been growing concern that physical resorts like Harrah’s will eventually grow to become a thing of the past. Indeed, instant payout casinos offer players the chance to claim their winnings straight away and the convenience of playing whenever you want. However, while online casinos are convenient for travelers, the giant new casino floor at Harrah’s is so far proving to be a new and exciting adventure that looks set to keep guests in their droves showing up to play in person.

The project also includes plans for an indoor pool and fitness center, providing guests with more options for relaxation and recreation all year round. Foodies too will be particularly excited about the addition of a 12,000-square-foot rooftop restaurant. This sky-high haven will boast breathtaking views, a stylish bar, and a wine cellar.

Guests seeking the ultimate kind of relaxation can look forward to a luxurious 9,600-square-foot spa. This haven of tranquility will feature fully stocked treatment rooms, a calming relaxation lounge, and a full-service salon. From rejuvenating massages to expert hair styling, the spa promises to leave guests feeling refreshed and revitalized.

Harrah’s is located in the perfect spot. There is virtually no competition when it comes to local clientele because the only other casino is actually under Harrah’s as well. The neighboring states, Georgia and Tennessee, have stringent anti-gambling laws and no casinos of their own–let alone casino resorts. Although the two states don’t have land-based casinos, they do allow sports betting in general and certain kinds of sweepstakes games online. Since most states don’t cater to online casinos, offshore crypto gambling platforms are proving to be a huge attraction for US-based players who have no access to local sites.

However, the multifaceted expansion of Harrah’s demonstrates its commitment to providing a well-rounded resort experience for its guests and a premium gambling one for enthusiasts. With new hotel rooms, a poker room, and exciting dining and relaxation options, the casino is well-positioned to attract both new visitors and returning patrons.

Other resorts have also decided to upgrade their facilities recently. El Cortez, a downtown Las Vegas casino, has scheduled a $20 million renovation. Mesquite Gaming, the company that owns CasaBlanca Resort and Virgin River in Nevada is investing in renovations of both resorts. The CasaBlanca Resort will receive a makeover of the casino floor, hotel rooms, and common areas. New dining options are also to be expected with the expansion of the restaurant.

Meanwhile, the Virgin River will have upgraded rooms, more restaurants, and a new sportsbook.

In Atlantic City, the Resorts Casino Hotel is currently undergoing a complete renovation worth about $125 million. Rooms are being fully revamped and the casino floor has been expanded with new tables and more game options for gamblers. It also boasts a new theater, a wider range of restaurants and bars, as well as a DraftKings Sportsbook.

The Harrah’s Cherokee Valley River renovations are by far the most expensive and are the biggest expansion project of the year thus far. The resort’s manager Lumpy Lumbert expressed his and the team’s excitement in 2023 stating, ” We’re excited about the end product.” The project started in September of 2022 with an estimated end date of early 2024–a goal that was achieved in phase 1 with the 10-table poker room and the expansion of the casino floor. The tower is part of phase 2 of the expansion and it was opened with a topping-out ceremony. Lambert was recorded saying, “It’s exciting to see how far we’ve come during this expansion project since 2022.”

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