‘Utah 2034’: 3,000 days out, 2034 Winter Olympics gets its identity
Photo supplied, Melissa Majchrzak/Utah 2034
Utah Gov. Spencer Cox unveils an art installation heralding the official name of the 2034 Wither Olympics and Paralympics — Utah 2034 — during a ceremony at the Salt Lake City International Airport on Monday, Nov. 24, 2025.SALT LAKE CITY — On Monday, the clock ticked down to 3,000 days and counting until the opening of the 2034 Winter Olympics and Paralympics.
During a ceremony to mark the occasion at Salt Lake City International Airport, officials and organizers announced “Utah 2034” as the official name of the Games. An art installation — called Utah Together Spectacular — with a Utah 2034 branding wordmark was also unveiled during the ceremony.
Utah Gov. Spencer Cox said that the Olympics are not just a global event nor are they confined to Salt Lake City itself.
“The 2034 Winter Olympics are going to unify the world, but they’re also going to unify our state,” he said. “The focus isn’t just on those 100 countries that are going to be coming here. The focus is also on those 29 counties all across this state. This isn’t just the Salt Lake Olympics. It’s not just the Wasatch Front Olympics. This is our Olympics. It’s all of us together, and I can’t wait.”
The governor helped unveil the art installation which currently sits in the main terminal building.
Utah 2034 organizing committee President and Executive Chair Fraser Bullock emphasized Cox’s focus on the entire state.
“From our capital of Salt Lake City out to every corner of our state, the Utah 2034 Olympic and Paralympic Winter Games will be shared by all Utahns,” he said. “We are all Utahns together. Faster, higher, stronger — together.”
Utah 2034 CEO Brad Wilson said the Games invite everyone in the state to feel a part of the effort, while “showcasing to the world our landscapes, our values and our passion for service.”
He added that “this brand shows the world that we are united as Utahns and Americans behind the Games.”
Utah 2034 Vice Chair Steve Starks said the wordmark tells the story of Utah and the 2034 athletes.
“The unique characters of Utah 2034 are embodied in it with shapes and angles reminiscent of the landforms of the American West, as well as those of athletes in action,” he said.
According to a press release on the announcement, “the creative vision for the custom Utah 2034 was developed by the organizing committee, overseen by Salt Lake City sports branding visionary Molly Mazzolini, in collaboration with a team of outside designers.”
