CT Interactive has placed its newest progressive jackpot concept, Diamond Tree, at the centre of a wider push to keep players circulating within its portfolio rather than drifting between individual titles.

In an interview following the product’s rollout, chief operating officer Martin Ivanov described Diamond Tree as a three-level progressive that can sit across multiple games and currencies, pairing familiar slots with a shared prize ladder and an added bonus layer aimed at longer sessions.

A Progressive Designed to Sit Above the Game List

Diamond Tree is positioned as a multi-game jackpot rather than a standalone slot. The mechanic is designed to operate across a defined set of titles, allowing the progressive pools to remain visible as players switch games within the same collection.

Industry suppliers have increasingly leaned toward shared jackpot frameworks in recent years, as operators look for tools that can influence repeat play. A single progressive attached to one title can create a spike of interest, while a shared system can stay in view across more of the lobby.

Set against a broader backdrop of industry growth, the global gambling market is estimated to be worth $574.55 billion in 2025, with projections pointing to an increase to approximately $728.79 billion by 2030, driven by gradual but consistent expansion.

Three levels, multiple currencies, and a bonus lever

CT Interactive describes Diamond Tree as a three-level progressive jackpot concept that supports multiple currencies, a setup aimed at operators serving audiences that do not all wager in the same denomination. The company says the structure is designed to deliver an immersive experience, backed by updated visuals and a fuller sound profile.

The product also includes what CT Interactive calls a Bonus Spin feature. According to Ivanov, the feature is intended to widen the range of outcomes by creating the possibility of bonus payouts alongside the progressive tiers, rather than relying on one singular jackpot moment.

Taken together, the design leans on two familiar hooks. A visible meter offers anticipation, while the bonus layer aims to make the path to that anticipation feel active rather than purely passive.

How the payout logic is framed as a retention lever

Ivanov linked the product’s core selling point to the way the system can unlock more than one progressive payout, particularly when a player raises their stake. In the interview, he said the probability increases as the bet size increases, a dynamic intended to keep decision-making inside the session.

“The bigger the bet, the bigger the chances of getting those multiple payouts.”

The company has described Diamond Tree as a premium solution for operators focused on player retention and session revenue. The framing suggests the progressive tiers are intended to act as a sustained incentive rather than a single high-water mark, with the additional bonus layer providing more frequent moments of perceived momentum.

The ten-game lineup and the case for familiar titles

The Diamond Tree mechanic is deployed across ten titles drawn from CT Interactive’s catalogue: Lucky Clover, 40 Treasures, Win Storm, 20 Mega Slot, 20 Star Party, 40 Mega Slot, Chilli Fruits, Lord of Luck, Moon Lord, and Mystic Moon. Ivanov described them as established player favourites, chosen for their varied themes and underlying mathematics.

Selecting proven performers can reduce friction for operators. Rather than asking players to learn an entirely new title to participate in a progressive, the system places the shared jackpot on games that many audiences already recognise. The approach can also give older releases renewed visibility when packaged as part of a jackpot collection.

The conversation was published by BonusFinder, which framed Diamond Tree as both a product launch and a signal of where suppliers see the market moving. The interview emphasised innovation, but it also returned repeatedly to measurable outcomes, replayability, and the ways a shared jackpot can extend play without forcing a radical change in gameplay style.

Production Values, Bonus Flexibility, and Player Memory

Beyond the progressive structure, CT Interactive has highlighted audiovisual presentation and bonus design as essential components of the concept. The company says Diamond Tree is built with high-quality visuals, an immersive sound layer, and a flexible bonus system, elements intended to make jackpot moments feel distinct rather than incidental.

“Immersive sound, flexible bonus systems, and high-quality visuals are essential because they make the game more engaging and memorable.”

In practice, these elements are often used to provide clear signals of progression within a session. A progressive meter communicates scale, but the audio, animation, and cadence of bonus events can shape how strongly players remember a feature, and how likely they are to return to the same collection later.

Operators typically evaluate progressive products through metrics such as repeat sessions and time on device. By emphasising engagement cues and payout potential, CT Interactive appears to be positioning Diamond Tree as both a marketing hook and a behavioural design layer.

Taking Diamond Tree to industry events

Ivanov said CT Interactive has been using industry events to demonstrate Diamond Tree directly to operators and stakeholders. He pointed to SBC Summit in Lisbon as a recent example, describing the value of face-to-face feedback and the chance to present the product’s differentiators in a live environment.

The company has also listed ICE Barcelona 2026 as a key upcoming event on its schedule. The January show is expected to draw a broad international audience, making it a prominent stage for suppliers seeking distribution and new partnerships.

For suppliers, event showcases are often less about one product pitch and more about proving readiness. A progressive jackpot system needs to convince operators that the feature can be integrated smoothly and monitored effectively once live.

Expansion Talks Stay Broad, With New Titles in Development

Asked about what follows Diamond Tree, Ivanov said CT Interactive is exploring expansion into additional markets, particularly jurisdictions with regulatory environments that support sustainable growth. He added that compliance and responsible gaming remain core commitments as the company scales.

Ivanov also said several new slot titles are in development, with details expected to be shared later. The company’s comments suggest Diamond Tree is intended to operate as a repeatable framework, a jackpot layer that can be carried forward as the underlying game portfolio grows.