George Washington HS students make lemonade, learn business principles
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- George Washington High School students on Wednesday, Aug. 30, 2023, held the annual Lemonade Town Farmer’s Market. The initiative teaches students business skills. Helping serve at the Ludicris Lemonade stand are Mariana Gonzalez, left, and Kaycie Brewster.
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- George Washington High School students on Wednesday, Aug. 30, 2023, held the annual Lemonade Town Farmer’s Market. The initiative teaches students business skills. From left in the photo are students Adriana Garcia Lopez, Destini Tueller, Jazlyn Phillips, Tania Garcia (in glasses), Lexi Lozano and Kaia Archuleta, promoting the Ludicris Lemonade brand. Librarian Camila Becerril, an “inspector,” gets a cup of lemonade.
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- George Washington High School students on Wednesday, Aug. 30, 2023, held the annual Lemonade Town Farmer’s Market. The initiative teaches students business skills. Helping pitch the Southern Citrus brand are, from left, Wyatt Ball, Alondra Macias and Vladimir Cardona.
OGDEN — Alondra Macias can’t say enough good things about Southern Citrus lemonade.
“The best price in town. Loved by everyone,” said the George Washington High School senior.
Isaac Monterrosa, meantime, touts Ludicris Lemonade, named for the rapper and actor. “Nutritious and delicious,” said Isaac, also a senior.
George Washington High School turned into a lemonade battleground on Wednesday as the facility briefly became the Lemonade Town Farmer’s Market, part of an annual hands-on activity meant to teach students some of the basics of sales and running a business.
“We’re trying to get them to understand how businesses are made,” said Kara Jennings. She’s the assistant principal at the alternative high school and the informal mayor of Lemonade Town.
As part of the initiative, Alondra, Isaac and 100 or so other students divvied into six teams, each responsible for coming up with a lemonade brand, marketing campaign and commercial. The effort launched with the beginning of school late last month and culminated Wednesday with the farmer’s market. Parents and others visited George Washington to hear the varied sales pitches and buy the lemonade of their choosing with “artificial currency.”
A team of judges scrutinized the marketing efforts and the lemonade. An “inspector” — school librarian Camila Becerril — made sure the lemonade-makers and servers complied with the health codes applicable to a food business.
In the course of the project, the students learned about everything from creating a business plan, to taxes, to budgeting, to advertising. They also received food handling certification.
Principal Joshua Bell said he hopes the activity helps the students in putting together their respective “transition” plans to prepare them for life after high school.
Monterrosa said the effort helped him learn about the import of negotiating and communication in business.
“We’re learning how to operate a business and keep a business successful,” said Destini Tuellar, a senior who was helping serve cups of Ludacris Lemonade.