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Utah Jazz reveal modified logos, uniforms and court design in rebranding

By Brett Hein, Standard-Examiner Staff - | May 12, 2016

SALT LAKE CITY — The Utah Jazz have updated the franchise’s branding, including uniform changes and a new court design, which the team introduced Thursday.

Most notable is the team’s return to the “Jazz note” wordmark as the primary logo. The new branding completely ditches the logo with mountains on top of a streaking Jazz wordmark, which served as the team’s primary logo for 20 years.

“The revised designs offer a cohesive representation of the Utah Jazz brand with the integration of new elements and iconic Jazz marks,” Craig Sanders, the team’s chief marketing officer, said in a statement. “We remain true to our navy, gold and green colors for Jazz fans and the team, but present them in a clean and modern fashion.”

In 2010, the Jazz brought back the “Jazz note” logos in a secondary role. Thursday’s move returned “Utah” to the top of the wordmark.

Supplied/Utah Jazz

 

The Jazz also updated its uniforms with slight changes. The team introduced a custom font for the numbers, which also appears on the baselines of the new court.

Stripes up the side of the jerseys are now truncated at an angle instead of reaching from top to bottom, and the word Utah replaces the Jazz note wordmark on the alternate green uniforms.

Supplied/Utah Jazz

 

The team also introduced a new “pride” uniform, a sleeved jersey consistent with other sleeved alternates around the league.

The sleeved uniform is dark navy blue with horizontal yellow, green and white stripes, which hearkens back to classic warmups once worn by the franchise. The team said it pays tribute to the Jazz heritage under former coaches Frank Layden and Jerry Sloan, and to the era of players which included Adrian Dantley, Mark Eaton, Karl Malone and John Stockton.

In addition to font changes, the new court design for use at Jazz games in Vivint SmartHome Arena brought the return of the tri-colored basketball to center court, the symbol which adorned the court at the Salt Palace and when the Jazz first moved into Vivint Arena.

Supplied/Utah Jazz

 

Navy blue replaced the green-colored free-throw lanes on the floor, making for a predominant navy look.

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