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Ogden’s Own updates Five Husbands label, meant as nod to LGBTQ community

By Tim Vandenack - | Mar 25, 2022

Photo supplied

Ogden's Own has updated the label of its Five Husbands Vodka brand, featuring representatives from the LGBTQ+ community. Shown on the label, from left, are Madazon Can-Can, Bryce Jackson, Matt Easton, Chef Bryan Woolley and Christian Harvey.

OGDEN — Ogden’s Own has updated the lineup appearing on the label of its annual Five Husbands Vodka offering, meant as a nod to the LGBTQ community.

The five individuals “were carefully selected by the Ogden’s Own team for their dedication to advancing LGBTQ+ equality and visibility,” reads a press release from Ogden’s Own.

The Ogden-based company’s most known product, perhaps, is Five Wives Vodka and the Five Husbands brand is a play on that. The Five Husbands version was first introduced in 2019 in connection with the Utah Pride Festival, held each June and slated for June 4-5 this year.

In 2021, the label for that year’s Five Husbands offering featured members of Utah’s LGBTQ+ community and the lineup for 2022 represents an update from that, Ogden’s Own said. The five individuals on the label are Madazon Can-Can, Bryce Jackson, Matt Easton, Chef Bryan Woolley and Christian Harvey.

“A portion of the profits of Five Husbands Vodka will be donated to support LGBTQ+ causes, and the 2022 Five Husbands Vodka bottling is expected to hit shelves in Utah, select additional markets and through online retailers in May, just in time for Pride Month 2022,” the Ogden’s Own statement said.

Can-Can, an artist and activist, is “a non-binary transmasculine human” involved in the queer community “primarily through work as a Burlesquer and Drag King,” reads a bio provided by Ogden’s Own.

Jackson co-founded Stonewall Sports SLC, “an LGBTQ+ not-for-profit sports league.”

Easton is a Brigham Young University graduate who came out as gay during his 2019 valedictorian speech at the school.

Woolley is an “American celebrity chef” featured in a regular cooking segment on KUTV-TV.

Harvey, known as Hoe Shi Minh, performs in LGBTQ+ shows.

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