OGDEN — The Winter Dew Tour is finished in Ogden and Utah.
Snowbasin Resort officials confirmed Monday that the popular freestyle skiing and snowboarding event will not be held at the resort in 2012.
“It’s not coming to Snowbasin next winter,” said Snowbasin spokesman Jason Dyer. “The whole tour is kind going through an evolution right now.”
The Summer Dew Tour, which has been held in Salt Lake City, also will not be returning.
On Monday, Alli Sports, a division of NBC Sports Group, announced a four-year renewal of its partnership with Mountain Dew, along with next winter’s schedule for the new Dew Tour.
According to a news release from Alli Sports, the two groups are cutting the number of stops on the tour from seven to three.
Touting a “beach, city, and mountain” marketing theme, next year’s tour will be in San Francisco, Ocean City, Md., and Breckenridge, Colo.
The mountain portion of the tour will be in December, which Dyer said was part of the reason Snowbasin was left out of the loop.
“At that time of year, the amount of snow we usually have would be an issue,” Dyer said.
The three events will allow for expanded television programming and digital strategy, Alli said.
The 2012 Dew Tour will include more than 30 hours of live television coverage on NBC and NBC Sports Network.
“The new Dew Tour represents what the athletes and industry want and need today,” said Wade Martin, president and CEO of Alli Sports.
Bringing some of the top names in freestyle snowboarding and skiing to Snowbasin, the Dew Tour has been an extremely popular draw.
In 2011, Snowbasin set an all-time Winter Dew Tour attendance record.
“We were probably their most popular stop along the tour,” Dyer said. “It’s been a great vehicle to promote Snowbasin, especially to the youth. We understand that sometimes good things come to an end.”
Dyer said Snowbasin officials are currently working to bring similar events to the resort in coming years.
“This just kind of happened, so it’s still early, but we’re working on some things,” he said.
Ogden Mayor Mike Caldwell said the tour would be missed as it complemented Ogden and was in line with some of the city’s initiatives and branding goals.
“They were a great event and a good partner to us,” he said. “It will be sad to lose them.
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