LOGAN -- If you "googled" "chuckie keeton" this week, the first phrase you would have seen after the actual name?
"chuckie keeton heisman"
Halfway down, you would find a link to the "Chuckie For Heisman" Twitter account. Now the component of an official school-backed Heisman campaign, it was created in the fall by three University of Miami students before getting taken over on Aug. 2 by the USU athletics department, led by media relations director Doug Hoffman.
Since fall camp, Hoffman's staff has also distributed Keeton trading cards and created a website (chuckiekeeton.usu.edu) where interested parties can check out the 20-year-old's stats, accolades and video highlights.
You might say that, in some places, word about the signal-caller and college football's most prestigious award is in full buzz heading into the Aggies' homecoming matchup with Weber State. Kickoff is at 6 p.m. Saturday at Romney Stadium in Logan.
Keeton's father Charles, who has attended most of his son's games since his freshman year in 2011, was the first to let him know about the website. He emailed a link to Keeton to him the day it was released.
"To see .usu.edu behind my name, to know I have a lot of support behind me, it's kind of an incredible journey," he said, crediting former USU coach Gary Andersen for recruiting him. "It's a tremendous honor to see that on the Internet. I'm honored to represent the school."
In mentioning Andersen, he also cited the University of Miami students for the momentum: Melody Cheikhali, Jennifer Ramirez and Jennifer Locey.
"We knew a lot of our teammates were doing Alabama or other SEC schools and thought we could make a bigger impact ... with a smaller school," Locey said.
She added that none of the three expected that it would become so successful. It's difficult to blame her: most of the 773 followers of the @Chuckie4Heisman profile came while the students ran the account. Four hundred came in the first month. After being featured by other media, the campaign, which included fliers, a mock app, a media kit and a YouTube video, was shared at a national conference by Miami sports administration professor. It impressed colleagues so much that it will be featured in a new textbook.
Though the USU athletics department wasn't willing to offer any requested internships, the students are proud of the fruits of their labors. Cheikhali and Ramirez have graduated, while Locey follows suit in May 2014.
"We were told to put (the campaign) on our resumes because we did consulting for (USU) and got their project going," Locey said.
"I'm sure that the plan for Chuckie was to have him run for the Heisman like he is now, but we ... had the grassroots campaign," Cheikhali added.
"We feel that if Chuckie were to win the Heisman, we'd be a part of the Heisman," Ramirez suggested.
Perhaps they have at least been prophetic. Cheikhali, Ramirez and Locey were nearing the end of their project by the time Keeton was announced in late April as one of 30 players on the 2013 Heismanpundit/CBSSports.com Heisman Trophy Watch List.
Since, he has been added to the Walter Camp Player of the Year Watch List, the Davey O'Brien National Quarterback Award Watch List and is on several preseason all-Mountain West Conference teams. After matching his own school record for touchdown passes and breaking his own mark for completions in last week's blowout win over Air Force, he was honored by several national entities.
Not that the Heisman contender himself, who USU head coach Matt Wells said "hasn't scratched the surface of his potential," has been on a certain search engine looking for the latest.
"My friends do it a whole lot more than I do," Keeton said of his supporters in Utah and hometown of Houston. "I haven't 'googled' my name in like three years."