For a collegiate football team, to offer one uniform scheme seems passe these days. It's also not too marketing savvy.
Teams can march out the usual colors most of the time, but alternate schemes have become all the rage. One trend is to go all black; though some opt for all white uniforms.
The University of Utah wore "blackout" uniforms earlier this year against the University of California, Berkeley. The Utes rolled the Bears, 49-27.
Blackout games at Utah have dated back several years now. The team has designed two different black helmets -- one with a white logo, one with a red logo.
Brigham Young University, meanwhile, trotted out blackout uniforms for the first time against Oregon State earlier this season. The Beavers stuck the Cougars with their worst loss of the season, 42-24.
Utah State reworked its uniforms before the season began, with options for either white or blue helmets. The Aggies held a "whiteout" game against the University of Nevada-Las Vegas and clobbered the Rebels, 35-13.
Weber State had a "blackout" game against McNeese State in its home-opener, sans the black uniforms. It was the Wildcats' first game in its new uniforms and helmets. A promotion, sponsored by America First Credit Union, gave away 5,000 black T-shirts to fans. Weber State lost to McNeese State 35-21.
The credit union is also sponsoring a "whiteout" Wildcat basketball game on Feb. 11 against Idaho State, where it will hand out 4,000 T-shirts.
"It (the logo change) has been fantastic," said Ron Goch, assistant Weber State athletic director in charge of marketing. "It has given us more exposure."
All four teams encouraged their fans to wear black or white shirts as each game prescribed. Of course there were plenty of T-shirts for fans to purchase, in addition to mini-helmets and other merchandise.
"It is consumerism at its best," said Kirk Halverson, an Ogden New York Life agent and a marketing graduate from Weber State. "It is your team, and you want to be part of it."
Even though a new uniform doesn't guarantee a win, the marketing tactic certainly brings with it initial emotion from both the participating team and patrons at the game.
"You can tell by their (the players') body language, they are really excited for the new uniforms," said Austin Pritchett, a BYU business major. "You can tell they think they are really cool. Maybe that is why Oregon is so good."
The Ducks trot out new uniforms seemingly every week. Their connections, branded by Nike, make for a merchandising field day.
A BYU blackout T-shirt -- by Nike -- lists at fanzz.com for $19.99. A University of Utah blackout T-shirt lists for the same price. A USU white T-shirt lists for $17.99 at footballfanatics.com. Also available are hats, jackets, sweatshirts, and a myriad of other merchandise.
"You don't want to be the only one wearing (the wrong color)," said Halverson, who remembered Garanimals as a big marketing scheme from his school days.
Garanimals was a children's clothing line with matching tags for tops and bottoms.
Weber State has benefitted from its new merchandising as well. Goch said off campus stores, such as Dick's Sporting Goods, have recently added Weber State products.
Blackout games are not limited to Utah teams. Arizona State tried it against Oregon but got clobbered. Stanford has a black uniform; even other usual red-and-white teams such as Nebraska and Wisconsin have trotted out black-dominated helmets and uniforms.
"I think the idea will last," Pritchett said. "It is great for the merchandising. The players love it. The fans love it."
Goch said its all about a "fan-engaging" experience -- uniforms, T-shirts, mascots, etc.
"Sports are about memories," he said. "People hang on to those special games. Kids getting greeted by Waldo (the Wildcat) may be tomorrow's season ticket holder."